Car owners would always want the best value for the cars that they would like to dispose of. However, the saying: "Honesty is the best policy" applies to this situation. When you have a car that is in fair shape, don't exaggerate in the advertisement by saying that it is in perfect condition. Aside from being dishonest, you are putting yourself available for future law suits by misrepresenting the product, which is your car.
The story is told of a promised young auto and auto finance sales rep who wanted to put up a spicier online catalog of his vehicles that was offered by his firm online. After much kowtowing and even begging he got permission. The auto sales guy hired a local guru - actually a kid with a father who knew something about online marketing. What happened in the end? The father and son team were chased off the lot by the other salespeople on the lot when they went to take photos. The enterprising sales rep decided he could only use the commercially taken professional photos that the firm used online and even paid dearly for. What was the final result? When the actual owner of the firm (not the stooge pretend owner) saw the results of the firm's auto pictures on the new online site his comment was "Why are the photos shaded?" Who on earth would come to the dealership to buy these vehicles with those photos as bait on the ads? Whom indeed? Its not as if its one big fiesta in the sun out there . Never mind anyone being attracted what so ever for servicing of their new or nearly new vehicle whether it be for an oil change , a brake job or routine tire inspection and replacement.
When it comes to car cleaning, here are some pointers. The whole point in this is for the buyer to know that the car was well-cared for by the owner. Bring out the best in the vehicle by vacuuming the carpet, washing the upholstery and emptying out the ash trays. Clean windows also give the illusion of a roomier and brighter space. Car wax adds $50 to the selling price. Have that done as well. Don't have a shop re-paint your vehicle. Buyers will instantly think that a crashed part has been repaired and the seller is trying to conceal the work done through paint. If you're planning to replace worn pedal covers, floor mats and torn upholstery, it should be cone a couple of weeks in advance. Alert buyers will believe that the obvious, shiny, and new accessories had to replace worn out parts. This is essentially associated with high mileage.
It does not take much. A car wash - either yourself with a bucket towels or chamois, a vacuum cleaner and some interior as well as exterior polish and wax. You can hire a local kid in your neighborhood, visit an automatic car wash for the exterior and interior or if failing that you do not have the full expertise or are too busy then money spent on an actual professional auto detailer , nicely detailed, will recoup your money spent at the least if not more, and certainly have your car sell faster overall.
Maintain your battery deposits by cleaning them with a 1 tablespoon baking soda solution. Also, wipe off any grease found on the under-surface of the hood. Have a good tune-up so that the test drive can be a more pleasant experience for the buyer. It is not necessary to have major repairs done or change tires on the last minute since the cost might not be compensated. Focus on cleaning and minor repairs only. If you are the type of owner who keeps a record of previous maintenance work done, you can opt to show it to a serious buyer. What this does is, it proves the mileage of the car and the repairs done to it. V:21
The story is told of a promised young auto and auto finance sales rep who wanted to put up a spicier online catalog of his vehicles that was offered by his firm online. After much kowtowing and even begging he got permission. The auto sales guy hired a local guru - actually a kid with a father who knew something about online marketing. What happened in the end? The father and son team were chased off the lot by the other salespeople on the lot when they went to take photos. The enterprising sales rep decided he could only use the commercially taken professional photos that the firm used online and even paid dearly for. What was the final result? When the actual owner of the firm (not the stooge pretend owner) saw the results of the firm's auto pictures on the new online site his comment was "Why are the photos shaded?" Who on earth would come to the dealership to buy these vehicles with those photos as bait on the ads? Whom indeed? Its not as if its one big fiesta in the sun out there . Never mind anyone being attracted what so ever for servicing of their new or nearly new vehicle whether it be for an oil change , a brake job or routine tire inspection and replacement.
When it comes to car cleaning, here are some pointers. The whole point in this is for the buyer to know that the car was well-cared for by the owner. Bring out the best in the vehicle by vacuuming the carpet, washing the upholstery and emptying out the ash trays. Clean windows also give the illusion of a roomier and brighter space. Car wax adds $50 to the selling price. Have that done as well. Don't have a shop re-paint your vehicle. Buyers will instantly think that a crashed part has been repaired and the seller is trying to conceal the work done through paint. If you're planning to replace worn pedal covers, floor mats and torn upholstery, it should be cone a couple of weeks in advance. Alert buyers will believe that the obvious, shiny, and new accessories had to replace worn out parts. This is essentially associated with high mileage.
It does not take much. A car wash - either yourself with a bucket towels or chamois, a vacuum cleaner and some interior as well as exterior polish and wax. You can hire a local kid in your neighborhood, visit an automatic car wash for the exterior and interior or if failing that you do not have the full expertise or are too busy then money spent on an actual professional auto detailer , nicely detailed, will recoup your money spent at the least if not more, and certainly have your car sell faster overall.
Maintain your battery deposits by cleaning them with a 1 tablespoon baking soda solution. Also, wipe off any grease found on the under-surface of the hood. Have a good tune-up so that the test drive can be a more pleasant experience for the buyer. It is not necessary to have major repairs done or change tires on the last minute since the cost might not be compensated. Focus on cleaning and minor repairs only. If you are the type of owner who keeps a record of previous maintenance work done, you can opt to show it to a serious buyer. What this does is, it proves the mileage of the car and the repairs done to it. V:21
About the Author:
No comments:
Post a Comment